We define leads as those people or businesses that are interested in a dialog, they’ve opted in…
The most expensive and difficult function of any business is acquiring New Customers. So, it’s truly all about quality Leads.
Probably not new news. However, generating quality leads is becoming increasingly difficult due to do the growth of the Internet and the tremendous amount of real time information available. If it is hard today, just wait until tomorrow. By the time we’ve connected with a potential new lead, they know quite a bit about us already. Are they getting your intended message? The scarier part, they know the same about your competition.
Folks today are taking the time to educate themselves or they rely on referrals from the people who have done the research. Whether it’s skepticism, due diligence or curiosity, buyers today are changing the Procurement Landscape. It Must Make Sense to them.
We need to appeal to the wants of the customer. They want information, proof, a mutually beneficial relationship and a solution. In this new procurement world, how are you connecting with those coveted leads? Let’s connect and see how we all can benefit. Make Sense?